FOR THE OWNER OF ONE GYM · 2–10 TRAINERS

The £42,500 gym system — made simple enough to run yourself.

A big national gym paid me £42,500 to build this and put it into their business. It’s the same thing — how you get members to stick around, how you sell more personal training, and how you get your happy members bringing their mates — just made simple enough for a one-gym owner to set up on their own.

£42,500

What a national gym paid me for it

£2,500

What you pay to set it up yourself

2 weeks

To set up · then 30 mins a week

Get the system →

Grab the free sample before you buy · One-gym licence · Your £2,500 comes off if you ever upgrade

Why listen to me

Fair question before you take advice off someone you found online. Here’s the straight version.

Fully booked, everywhere I’ve workedA decade on the floor as a personal trainer who never had to chase a client — in budget gyms, boutique studios and high-end spa places. Different crowds, different price tags, booked solid in all of them. I’ve lived what actually works with real members.

From the gym floor to advising investorsI run a team of coaches working with top-end clients, and I’ve helped investors in London, New York and Riyadh get into the gym game and run places that actually make money. (A lot of it’s under wraps — that’s how it goes with money like that.)

I’ve written training for coaches beforeI helped ABC Trainerize build their course for trainers — I wrote the bits on becoming a better coach, bringing in new leads, and running the business side. Making the complicated stuff simple is what I do.

This is from doing it, not reading about itEverything here comes from actually running gyms like yours and sitting with the people who fund them — not from a textbook. It thinks like an owner who’s been skint and an investor who wants a return, because that’s who built it.

And when I put it all together into one complete system, a big national gym — PureGym Arabia — paid me £42,500 to build it and set it up. That’s not the reason to trust it; the ten years behind it are. But it should tell you this is the real deal, and worth a lot more than the small slice you’re paying here.

Two things decide whether your gym makes money.

How many of your new members stick around — and how much personal training you sell. Most gym owners think these are marketing problems. They’re not.

1 in 3

new members quit early

A third of the people who join are gone within a few months — before they’ve built the habit, and before they’ve even paid back what it cost you to get them through the door.

~3%

buy personal training

Barely anyone buys PT — even though it’s the best money in the building. It’s sitting right there, unsold, every single day.

Your trainers aren’t the problem. You’ve just never had a proper system — and honestly, that’s the easiest thing in the world to fix. That’s exactly what this is.

Built for one gym — not a chain, shrunk down.

A massive chain and a one-gym operation don’t work the same way. This is built for how you actually run things day to day.

You know every one of your trainers by name

So this is about each person — the one thing that’d make them better, and make you both more money — not the spreadsheets and ranking systems big companies use. You’ve got 2 to 10 people, not 200. We treat it that way.

Some of your trainers might rent space, not work for you

So you can’t just tell them what to do. This shows you how to lead them anyway — who you let in, the standard you hold, and a smarter deal: taking a cut of their PT money instead of flat rent, so when they do well, you do well too. You end up on the same side.

You can’t out-spend the big chains on ads — so don’t try

Your money is in keeping members longer and getting your happy ones to bring their friends. This shows you exactly how to turn a loyal member into a handful of new ones — the cheapest, best members you’ll ever get.

Exactly what you get

The whole system — plus the tools and extras to actually run it. And I’m straight with you about what’s in it and what isn’t.

WHAT’S IN IT

The one-gym playbook — the whole thing, set up for a gym your size
A step-by-step guide to setting it up (about 2 weeks, done bit by bit)
A simple way to score your trainers — the sheet does the maths for you
How to bring the best out of each trainer, with a plan for each one
The first 90 days with a new member, mapped out session by session
150 word-for-word scripts for every conversation that matters
The texts and emails that keep members coming — and win back the ones drifting off
A simple weekly scoreboard so you always know what’s working
How to keep members longer and get free new ones from referrals
Extras: the money calculator, a setup checklist, a time-saver plan, posters & trainer cards

WHAT IT ISN’T

Me scoring your trainers for you
Me tailoring it to your exact numbers
Me training your team in person
Me plugging the scoreboard into your software
Me running it all for you

That’s the £42,500 done-for-you version. If you ever want me to do it for you, every pound you spend here comes off the price. But most one-gym owners don’t need that — they just need the know-how, and it’s all in here.

How it goes, from buying it to seeing results

Two focused weeks to set up, then about half an hour a week to keep it running. Here’s the shape of it.

WEEK 1

Get the lay of the land

Find your two numbers. Score your trainers (an afternoon, at your size) and finally see the truth about your team.

WEEK 2

Set up the first 90 days

Make the new-member journey your default. Turn on the texts and emails. Set up the win-backs. Start your referral offer.

WEEKS 3–4

Get the team going

Practise the scripts with your trainers. Start your quick weekly numbers check. It’s all up and running now.

AROUND 3 MONTHS

Watch it move

A full batch of members has been through the journey. More stick around, more buy PT, more mates get referred — and it keeps going.

Pick how you want to start

Early-bird price: £1,995 for the first 20 owners, for a quick word about how you got on once you’ve set it up.

Do it yourself

£2,500

£1,995 early-bird · one payment

The whole system, every file

Both tools plus all the extras

A year of updates

One-gym licence

Get the system

MOST PICK THIS

Do it yourself + a call with me

£3,000

everything, plus a hand to start

Everything in the do-it-yourself pack

An hour on a call with me to get you going

We sort your first moves together

I answer your emails first while you set up

Get it + a call

Add: I check your work

£750

add it any time

You score your team; I check it over

I go through your two numbers with you

I tell you where you’ve been too soft — or too harsh

Takes away the “am I doing this right?” worry

Ask about it

✓

See exactly what you’re getting — before you pay

Because this is a full system you download and keep, you get it straight away and the sale is final — I can’t give a refund on something that can be copied top to bottom. So I’ve done it the honest way instead: grab the free sample first, and this page shows you everything that’s inside. What you see is what you get. Stuck after you buy? Just reply to your receipt and I’ll point you the right way — or add a call or a check-over whenever you like.

Is this for you?

Yes, if —
You own one gym or studio with somewhere between 2 and 10 trainers, whether they’re on your books or renting space. You’re happy to put the work in yourself over a couple of focused weeks. And you want the system a national gym paid £42,500 for, at a price you can say yes to on your own.

Not this one, if —
You run a chain across a few sites. This licence is for one gym, and honestly at your size you’d want me to set it up and tailor it for you, not do it yourself. That’s the full version — drop me a line.